Raiqa Health AI

As the Product, Brand, and Motion Design Lead at Raiqa Health AI, I drove design initiatives to build the company’s visual identity, product UX, and motion systems. I managed multi-disciplinary design efforts, created high-impact product videos and launch campaigns, and developed UI micro-interactions and Lottie-based animations to elevate the digital wellness experience across the platform.

About

Raiqa Health AI is an AI-first healthcare technology company focused on transforming digital wellness, patient engagement, and clinical support systems. The challenge in healthcare innovation lies in simplifying complex medical workflows, AI-driven diagnosis assistance, and sensitive patient-facing experiences into clear, empathetic, and trustworthy interactions. As the platform expanded across products, dashboards, communication layers, and internal tools, Raiqa needed a cohesive design system and visual identity to unify all touchpoints—while also communicating the value of AI-powered wellness in a way that felt human, intuitive, and clinically reliable.

Goal

I established a unified design direction that blended intuitive UX, clear information hierarchy, and motion-driven interactions to create an accessible and trustworthy healthcare experience. Through launch campaigns, product films, branded content, and UI animations, I strengthened Raiqa’s visual identity and improved user understanding of AI-powered features. By collaborating closely with product, engineering, marketing, and leadership teams, I built scalable design frameworks, enhanced communication across touchpoints, and developed RaiqaLabs—an internal micro-brand that evolved into a fully functional initiative within the Raiqa ecosystem. This holistic design approach enabled Raiqa Health AI to deliver a modern, consistent, and user-centric digital wellness platform.