projects
I help startups and marketing teams to establish a strong connection between their product and customers
.clients
As the Product, Brand, and Motion Design Lead at Raiqa Health AI, I drove design initiatives to build the company’s visual identity, product UX, and motion systems. I managed multi-disciplinary design efforts, created high-impact product videos and launch campaigns, and developed UI micro-interactions and Lottie-based animations to elevate the digital wellness experience across the platform.
As part of building WeFi’s visual identity from the ground up, I led the design and animation of performance-driven brand films, product explainability videos, and blockchain-focused content for marketing, product education, and investor communication. My work included daily content creation, UX motion for the app, and storytelling assets that simplified complex DeFi, tokenization, and payment-rail workflows for users.
As an endeavour to build Upstox as a brand, I worked on performance-based assets for sales and educational purposes while executing daily content videos (UpContent).
Worked with Star Sports in a freelance capacity, on their cricket broadcasting operations, mainly IPL and T20 world cup campaigns.
I am a seasoned motion graphic designer and creative strategist, crafting impactful visual content that resonates with audiences and strengthens brand identities.